Shenzhen Guangfeng Technology may cooperate with well-known German enterprises

Recently, Shenzhen Guangfeng Technology Co., Ltd. once again disclosed a development fixed-point notice. Unlike other fixed-point notices received this year, this fixed-point notice points to the optical components of the vehicle's dynamic color pixel lights.

According to company disclosure, Guangfeng Technology recently received a development notice from a leading international brand car company, and the company will become its supplier of automotive optical components, supplying dynamic color pixel lights.

As for the delivery time, Guangfeng Technology stated that the designated project is expected to be mass-produced and supplied within 2025, and the company will strictly complete all work according to the customer's order requirements.

Unlike in the past, most of the fixed points obtained by Guangfeng Technology were focused on a single vehicle model. However, regarding this fixed point, Guangfeng Technology emphasizes that it is the first time that the company has obtained multi vehicle cooperation from a leading overseas car company, which is an important milestone for the company's automotive business to go global. Generally speaking, multi vehicle cooperation means broader market prospects, and compared to previous targeted disclosures, this disclosure is clearly more exciting.

Regarding the dynamic color pixel lights, some clues can be seen from the recent exhibition updates of Guangfeng Technology. At the Shanghai exhibition in April 2023, Guangfeng Technology released for the first time an upgraded color display function on the basis of traditional digital pixel headlights, which can greatly enhance the interactivity of headlights.

The pixel based lighting module is composed of numerous light-emitting units, which is mainly designed to enhance the clarity of the driver's field of view and ensure driving safety. At first, car headlights were mainly used for night vision and lighting needs, and Guangfeng Technology hoped to use color pixel lighting headlights to give personalized display and expand scene interaction capabilities. Headlights can generate richer human-computer interaction with drivers. In addition, when the projected content is games such as jumping grids, the car lights can be linked to the car's infotainment system to recognize human movements and provide corresponding feedback. Based on richer entertainment attributes, the dynamic color pixel lights in the car have the advantage of being easier to display than previous car display applications.

There are also many speculations about the "leading international brand car company" that has reached a cooperation agreement this time. Some people believe that the car company may refer to BMW, a well-known car company from Germany.

It is understood that Guangfeng Technology had previously collaborated with BMW on laser display technology. In January 2023, the International Consumer Electronics Show (CES) opened in Las Vegas, USA. The world-renowned luxury car brand BMW presented the global debut of the BMW i Digital Emotional Interaction Concept Car (Dee) at the show, showcasing its vision for the future digital experience inside and outside the car, and looking forward to the upcoming "new generation" models that will be launched in 2025.

The four window integrated display technology equipped in this concept model has attracted considerable attention. This technology is supported by the core components of Guangfeng Technology, using an ultra small, high brightness ALPD DLP optical machine for projection display on the surface of the side car window, which can achieve the separation of display devices and display images. At the same time, the core device has two functions: internal projection and external display, and internal projection and internal display. Drivers and passengers can interact with the display screen outside or inside the car, respectively.
It is not difficult to see that there is a consensus between Guangfeng Technology and BMW in creating a more interactive driving experience. Of course, this news is only speculative before the relevant products are put into the market.

Up to now, relying on its self-developed core technology advantages, Guangfeng Technology has accumulated 10 designated points for in vehicle services, of which 4 were obtained within this year. At present, designated products have covered automotive grade giant screens, laser projection lights, car light modules, and dynamic color pixel lights, which can fully meet the diverse needs of automotive customers.

Source: OFweek