The globalization of three-color laser technology will be further accelerated

Recently, the IFA2023 Consumer Electronics Show in Berlin, Germany opened, Hisense exhibited "three-color laser projection family bucket" attracted the attention of media and tourists from all over the world. 

Since Hisense's young fashion brand Vidda launched a series of three-color laser projection, its accumulation based on three-color laser technology is competing globally and has become a popular category at this year's IFA exhibition.

It is understood that the three-color laser is recognized as the next generation of projected light source technology. It uses red, green and blue three-color laser as a light source, so it can achieve 110% BT.2020 ultra-high color gamut and △E≈0.9 ultra-high color accuracy, and the color performance is compared with the traditional LED projection to form a rolling advantage. 

As a hot category, Hisense's Vidda brand has released the "three-color laser family bucket" series of new products, and recently offered the "three-color laser number one player" plan. The IFA exhibition will attract a number of professional players and users attention, the globalization of three-color laser technology will be further accelerated.

As a global standard setter for laser TV, Hisense has more than 2,000 related patents and 16 years of laser display research and development accumulation. In the middle of last year, Hisense's young fashion brand Vidda released the world's first 4K three-color laser projection, which is also considered to bring home projection into the era of real high quality. 

At the same time,Vidda has repeatedly publicly expressed its willingness to cooperate with the entire industry to jointly promote the popularization of three-color laser technology, accelerate industrial iteration and upgrade, and make it more convenient for consumers to enjoy the movie-watching experience brought by the latest technology.

According to Lotu data, in May and June this year, the penetration rate of domestic DLP home intelligent projection online market laser products has reached 27%, significantly exceeding the average of last year.

 According to statistics, in the six months since December 2022, more than a dozen new laser projection products have been launched in the domestic market, of which more than half are three-color laser products. According to the information published in the Hisense 2023 semi-annual report,Vidda accounted for 19.6% of the high-end 4K home intelligent projection market. All this information shows that the three-color laser has become the standard of flagship projection by virtue of its superiority in color image quality.

At the IFA2023 Consumer Electronics Show in Berlin, Germany, Hisense exhibited "three-color laser projection family bucket" for overseas markets, marking that three-color laser technology is accelerating to the world and gradually becoming a major trend in the field of high-end video and audio.

Source: Sohu