Nuts is once again making waves in the home projection market with the launch of a new home projection product, Nuts N1 Air tri-color laser projector at a historically low price.
In the increasingly "volume" home projection market, unswervingly layout of three-color laser nuts, breaking out of their own world.
Laser projection permeability increases, nut is on top
In the first half of 2023, the home intelligent projection industry, which has maintained a rapid growth trend for many years, experienced a year-on-year negative growth trend for the first time in the half year.
However, vigorously layout of the laser projection nut, still delivered a good answer, especially with the new model to rise with the trend, jumped to become the home laser projection product sales, sales TOP1 brand.
According to the "China Smart Projection Retail Market Monthly Tracker" report released by RUNTO, in the first half of 2023, China's smart projection (excluding laser TV) market sales of 2.791 million units, down 7.3%; Sales were 5.3 billion yuan, down 15.4% year on year.
In the period of market consolidation, the structure of the home projection industry continued to adjust, and the penetration rate of laser products increased. RUNTO online monitoring data show that in the first half of 2023, the online sales of laser light source products (excluding laser TV) accounted for 7.2%, up 4.2 percentage points from the same period last year; Sales are up nearly 120 per cent year on year. At the same time, in the field of 4K resolution high-end projection, the market share of laser projection has surpassed LED. In the laser projection market, the proportion of nut projection is as high as 49%.
According to AVC data, in the laser projection market, domestic brands have occupied the absolute mainstream, of which nuts occupy the top spot with nearly 40% of the online market.
According to the person in charge of nuts, at the end of 2022, Nuts launched two high-end flagship three-color laser projection products - N1 Pro and N1 Ultra, which successfully solved the two major user pain points of poor home projection picture quality and poor portability. In May 2023, Nuts released a three-color laser light source projection nut N1 priced down to 3000 yuan, the mainstream price segment of home projectors.
Just three months later, Nuts once again released a new home projection product at an all-time low price - Nuts N1 Air tri-color laser projector. One after another new product release and constantly falling prices are enough to explain Nuts' attitude towards three-color laser technology and its determination to promote the popularity of three-color laser in the home projection market. "We will unswervingly embrace three-color laser technology, no matter from the product or publicity focus, will work in this direction, to bring consumers a better viewing experience of the product." Nut related person in charge said.
As a new generation of light sources, the development of three-color lasers in the laser TV industry has been recognized by the industry, but the home projection industry is still in the early stages of development. Entering 2023, there are not many home projection companies that layout three-color laser products, and there are many companies that have doubts about the idea that "three-color laser will become the best solution for home projection light source", after all, before this year, the market share of LED projection looks really difficult to shake.
However, in only half a year, the three-color laser projection has risen rapidly with an unstoppable attitude. With the continuous improvement of consumer market awareness, many companies that previously laid out LED and monochrome laser technology have begun to move towards the three-color laser field, and have carried out a new round of technological upgrades.
Nut is very optimistic about the application of three-color laser technology in the field of home projection, and announced its entry at the end of last year. The person in charge of nuts said that in the field of home projection where "picture quality is king", three-color lasers can bring a better viewing experience. "The monochrome laser only has a single blue, emitting blue light, while the green and red need to rely on phosphor excitation, resulting in red dull, green purple. In contrast, the three-color laser technology not only improves the color reproduction of the picture, but also enhances the brightness and contrast of the picture, which can achieve better picture quality output."
Take Nut's newly launched N1 Air as an example, this product uses Nut's self-developed MKR optical machine, which brings strong picture quality performance.
In terms of brightness, the N1 Air uses the latest domestic industry unified high standard brightness unit CVIA, reaching 700CVIA lumens.
In terms of color, thanks to the use of MKR optical machine, the N1 Air can achieve 110%BT.2020 wide color gamut, such color gamut performance has exceeded all civilian level display equipment; Contrast is the short board of the barrel effect of the projector's picture quality, and the addition of the Mekrypton three-color laser light machine increases the contrast of the picture by 3 times.
In terms of color accuracy, the product ΔE< 1, about equal to the level of professional-grade color monitor, in standard mode, users can see infinitely close to the original color of the original film, better feel the picture art of the film masters.
While talking about the many advantages of the three-color laser projector, the person in charge of the nut did not shy away from the problem of the temporary existence of this technology - speckle phenomenon. The three-color laser light source uses a three-color laser, which has strong coherence, and when projected onto the screen or wall, disorderly interference is generated on the screen, forming random countless bright and dark spots, thus causing speckle.
In view of the problem of speckle in three-color laser, nut has been actively researching solutions in recent years. According to the relevant person in charge of nuts, in the cinema, the current common solution to eliminate laser display speckle is vibration screen technology. "However, when home intelligent projection is used, Xiuhu does not necessarily cooperate with the screen, so it is not feasible to eliminate speckle through weak vibration of the screen." So let's start with the projector itself." The relevant person in charge of nuts said that the Mekr three-color laser optical machine independently developed by Nuts solves the problems of high cost, large volume and speckle of three-color laser through LSR dynamic dissipating spot technology, 400-zone four-layer compound eye uniform light system, and modular laser stacking technology.
There is no doubt that with the entry of more and more enterprises and the continuous progress of technology, process and materials, laser projection is entering the fast lane of development. It is believed that under the vigorous layout of nut and other enterprises, three-color laser technology will bring a new situation to the home projection market this year.
Source: Sohu
